STRATEGIC BRAND MANAGEMENT Building, Measuring and Managing Brand Equity (Record no. 9695)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00343nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160921s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-317-1977-0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER KEVIN |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT Building, Measuring and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | PEARSON |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 692 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | bill no. | Total Checkouts | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 20/09/2010 | TMIMT Management | TMIMT Management | 30/09/2010 | UBSPD | 525.00 | 86657 | 4 | CMB016478 | 05/11/2019 | 23/10/2019 | 21/09/2016 | Books | |||||
| 20/09/2010 | TMIMT Management | TMIMT Management | 30/09/2010 | UBSPD | 525.00 | 86657 | 5 | CMB016479 | 08/07/2026 | 08/07/2026 | 21/09/2016 | Books | 06/10/2026 | ||||
| 20/09/2010 | TMIMT Management | TMIMT Management | 30/09/2010 | UBSPD | 525.00 | 86657 | 2 | CMB016480 | 30/09/2019 | 20/09/2019 | 21/09/2016 | Books | |||||
| 20/09/2010 | TMIMT Management | TMIMT Management | 30/09/2010 | UBSPD | 525.00 | 86657 | 4 | CMB016481 | 05/11/2019 | 25/10/2019 | 21/09/2016 | Books | |||||
| 20/09/2010 | TMIMT Management | TMIMT Management | 30/09/2010 | UBSPD | 525.00 | 86657 | 3 | CMB016482 | 27/12/2019 | 17/12/2019 | 21/09/2016 | Books |