Marketing Communication (Record no. 5508)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00379nam a2200157Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240717155514.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160921s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178081229 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Prentice - Hall of India |
| Date of publication, distribution, etc. | 2002 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 252p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TMIMT Management | TMIMT Management | 17/12/2004 | GO BOOK | 275.00 | CMB001266 | 21/09/2016 | 21/09/2016 | Books |