ADVERTISING Principles and Practice wit 17 recent indian case studies (Record no. 10055)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00341nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160921s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-219-4001-X |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GUPTA RUCHI |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING Principles and Practice wit 17 recent indian case studies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | S.CHAND |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 402 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | bill no. | Total Checkouts | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22/02/2014 | TMIMT Management | TMIMT Management | 22/02/2014 | S.CHAND | 225.00 | 6270 | 1 | CMB020829 | 22/01/2020 | 08/11/2019 | 21/09/2016 | Books |