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1.
Advertising: Principles and Practice

by Wells, William.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India 2000Availability: Items available for loan: TMIMT Library (3).

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2.
Advertising : Principles & Practice

by Wells, William.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore Pearson Education 2003Availability: Items available for loan: TMIMT Library (3).

Open Library: