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1. Services Marketing Integrating Customer Focus Across the Firm

by Zeithaml,Valarie A.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2003Availability: Items available for loan: TMIMT Library (4).

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2. Services Marketing

by Zeithaml Valarie A.

Material type: Text Text Publisher: The Macmillan Company 1996Availability: Items available for loan: Central Library General (1).