Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 99791

003 - CONTROL NUMBER IDENTIFIER

• control field: TMU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20241008163106.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 241008|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: TMU
• Transcribing agency: TMU

100 ## - HEADING--PERSONAL NAME

• Personal name: O'Guinn, Thomas C

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (TMU)6238: O'Guinn, Thomas C, Advertising and Intergrated Brand Promotion , 2003