Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 100331

003 - CONTROL NUMBER IDENTIFIER

• control field: TMU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20241111162823.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 241111|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: TMU
• Transcribing agency: TMU

100 ## - HEADING--PERSONAL NAME

• Personal name: Kotler, Philip; Armstrong, Gary

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (TMU)6381: Kotler, Philip; Armstrong, Gary , Principles of Marketing , 2003