| 000 -LEADER |
|---|
| fixed length control field |
00407nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190131145728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190131b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-07-058194-0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
BELCH GEORGE E |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
ADVERTISING AND PROMOTION An Integrated Marketing Communication Perspective |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th Rep |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
TMH |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
779 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
