| 000 -LEADER |
|---|
| fixed length control field |
00359nam a2200133 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240606100310.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170412b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management : Analysis, Planning and Control |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Prentice- Hall, Inc |
| Date of publication, distribution, etc. |
1967 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
628p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
