BRAND MANAGEMENT THE INDIAN CONTEXT (Record no. 6858)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00285nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160921s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-259-1427-7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MOORTHI Y L R |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT THE INDIAN CONTEXT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | VIKAS |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 171 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | bill no. | bill date | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TMIMT Library | TMIMT Library | 2003-11-29 | GO BOOK | 150.00 | 1 | CMB004988 | 2018-10-25 | 2018-10-03 | 2016-09-21 | Books | 600288 | 24/11/2003 | |||||
| Withdrawn | Missing | TMIMT Library | TMIMT Library | 2003-11-29 | GO BOOK | 150.00 | CMB004989 | 2016-09-21 | 2016-09-21 | Books | 600288 | 24/11/2003 |