| 000 -LEADER |
|---|
| fixed length control field |
00431nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241008163251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160921s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9812431217 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Guinn, Thomas C |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and Intergrated Brand Promotion |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Vikas Publishing House |
| Date of publication, distribution, etc. |
2003 |
| Place of publication, distribution, etc. |
New Delhi |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix,773p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
600065 |
| -- |
05/07/2003 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
35 |
| -- |
16.07.03 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
600171 |
| -- |
23/09/2003 |
