| 000 -LEADER |
|---|
| fixed length control field |
00452nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240806122520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160921s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074624016 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sengupta,Subroto |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand Positioning : Strategies for Competitive Advantage |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
18th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Tata McGraw-Hill Publishing Company |
| Date of publication, distribution, etc. |
2002 |
| Place of publication, distribution, etc. |
New Delhi |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
299p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
1624 |
| -- |
02/10/2003 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
1624 |
| -- |
02/10/2003 |
