Contemporary Advertising (Record no. 35969)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00347nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160921s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070667662 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 77757 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Education |
| Date of publication, distribution, etc. | 2010 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 614p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Cost, normal purchase price | Barcode | Date last seen | Price effective from | Koha item type | bill no. | bill date | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Journalism and Mass Communication College Library | Journalism and Mass Communication College Library | 2016-09-22 | AHUJA BOOKS | 595.00 | MCB000241 | 2016-09-22 | 2016-09-22 | Books | 2844 | 19/10/2012 | ||||||
| Journalism and Mass Communication College Library | Journalism and Mass Communication College Library | 2016-09-22 | AHUJA BOOKS | 595.00 | MCB000242 | 2017-06-02 | 2016-09-22 | Books | 2844 | 19/10/2012 | 2 | 2017-06-02 | ||||
| Journalism and Mass Communication College Library | Journalism and Mass Communication College Library | 2016-09-22 | AHUJA BOOKS | 595.00 | MCB000243 | 2017-04-15 | 2016-09-22 | Books | 2844 | 19/10/2012 | 1 | 2017-02-22 | ||||
| Journalism and Mass Communication College Library | Journalism and Mass Communication College Library | 2016-09-22 | AHUJA BOOKS | 595.00 | MCB000244 | 2017-02-27 | 2016-09-22 | Books | 2844 | 19/10/2012 | ||||||
| Journalism and Mass Communication College Library | Journalism and Mass Communication College Library | 2016-09-22 | AHUJA BOOKS | 595.00 | MCB000245 | 2018-06-02 | 2016-09-22 | Books | 2844 | 19/10/2012 | 3 | 2018-05-18 |