| 000 -LEADER |
|---|
| fixed length control field |
00349nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240731s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788129702562 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing Research an Applied Orientation |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Pearson Education |
| Date of publication, distribution, etc. |
2004 |
| Place of publication, distribution, etc. |
Delhi |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
713p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
