| 000 -LEADER |
|---|
| fixed length control field |
00287nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230515s9999||||xx |||||||||||||| ||und|| |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter Paul J. |
| 9 (RLIN) |
37650 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Consumer Behavior And Marketing Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Irwin Mcgraw-Hill |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
545 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| -- |
CL |
