000 00343nam a2200133Ia 4500
008 160921s9999 xx 000 0 und d
020 _a81-317-1977-0
100 _aKELLER KEVIN
245 _aSTRATEGIC BRAND MANAGEMENT Building, Measuring and Managing Brand Equity
250 _a3rd
260 _bPEARSON
_c2008
300 _a692
942 _cBK
999 _c9695
_d9695