000 00275nam a2200121Ia 4500
008 161008s9999 xx 000 0 und d
100 _aZIKMUND WG
245 _aESSENTIALS OF MARKETING RESEARCH
250 _a3rd
260 _bTHOMSON
_c2007
300 _a414
942 _cBK
999 _c44745
_d44745