00297nam a2200109Ia 4500008004100000020001800041100001700059245007700076250000800153260001800161300000800179160921s9999    xx            000 0 und d  a81-317-1977-0  aKELLER KEVIN  aSTRATEGIC BRAND MANAGEMENT Building, Measuring and Managing Brand Equity  a3rd  bPEARSONc2008  a692