00259nam a2200109Ia 4500008004100000020001800041100002000059245004000079250000800119260001400127300000800141160921s9999 xx 000 0 und d a81-7446-362-3 aJAYACHANDRAN S aMARKETING MANAGEMENT Text and Cases a1st bE Bc2004 a505