Schiffman, L G. <br/><br/>
Consumer Behaviour : A Strategic Approach  

 - 8th 
 - New Delhi  Pearson Education  2004 
 - 587,I-21p. 
<br/><br/><label>ISBN: </label>8129701979 
<br/><br/><label>Dewey Class. No.: </label>658.834 2