00372nam a2200145Ia 4500003000400000005001700004008004100021020001500062082001400077100001900091245006300110250000800173260003500181300001000216TMU20250117164320.0160921s9999    xx            000 0 und d  a812970014X  a658.834 2  aRameshkumar, S  aConceptual Issues in Consumer Behaviour The Indian Context  a1st  bPearson Educationc2003aDelhi  a323p.