Rameshkumar, S <br/><br/>
Conceptual Issues in Consumer Behaviour The Indian Context 

 - 1st 
 - Delhi  Pearson Education  2003 
 - 323p. 
<br/><br/><label>ISBN: </label>812970014X 
<br/><br/><label>Dewey Class. No.: </label>658.834 2