Pillai, R.S.N. <br/><br/>
Modern Marketing: Principles and Practices  

 - 1st 
 - New Delhi  S.Chand  2004 
 - 401p. 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>Dewey Class. No.: </label>658.8