Kotler, Philip; Armstrong, Gary  <br/><br/>
Principles of Marketing  

 - 10th 
 - New Delhi   Prentice Hall of india  2003 
 - 661/I-19p. 
<br/><br/><label>ISBN: </label>8120323491 
<br/><br/><label>Dewey Class. No.: </label>658.8 21