Czinkota, Michael R.; Kotabe, Masaaki. <br/><br/>
Marketing Management  

 - 2nd 
 - New Delhi    Vikas Publishing House   2001 
 - 598p. 
<br/><br/><label>ISBN: </label>9812403663 
<br/><br/><label>Dewey Class. No.: </label>658.8