Neelamegham,S. <br/><br/>
Marketing in India : Cases and Readings 

 - 3rd 
 - New Delhi  Vikas Publishing House  2003 
 - 506p. 
<br/><br/><label>ISBN: </label>812590946X 
<br/><br/><label>Dewey Class. No.: </label>658.800954