Mohan, Manendra <br/><br/>
Advertising management :Concepts and Cases. 

 - 17th  
 - New Delhi  Tata McGraw-Hill   2002 
 - 418p. 
<br/><br/><label>ISBN: </label>0074517805 
<br/><br/><label>Dewey Class. No.: </label>659.1