Kardes, Frank. R. <br/><br/>
Consumer Behavior and Managerial Decision Making 

 - 2nd 
 -  Prentice-Hall of India  2002 
 - XVIII, 457p. 
<br/><br/><label>ISBN: </label>8120322215 
<br/><br/><label>Dewey Class. No.: </label>658.8342