Srinivasan,R. <br/><br/>
Case Studies in Marketing: The Indian Context 

 - 2nd 
 - New Delhi  Prentice -Hall of India   2002 
 - 270p. 
<br/><br/><label>ISBN: </label>9788120321830 
<br/><br/><label>Dewey Class. No.: </label>658.835