Rampal,M.K.; Gupta,S.L. <br/><br/>
Cases and Simulations in Marketing Management  

 - New Delhi  Galgotia Publishing Company  2000 
 - 388p. 
<br/><br/><label>ISBN: </label>8185989419 
<br/><br/><label>Dewey Class. No.: </label>371.397