Loudon, David L. <br/><br/>
Consumer Behavior:  Concepts and Applications 

 - 4th  
 - New Delhi  Tata McGraw Hill Education  2012 
 - 788p. 
<br/><br/><label>ISBN: </label>9780070473812 
<br/><br/><label>Dewey Class. No.: </label>658.83  / Lou-C