Saxena, Rajan  <br/><br/>
Marketing Management 

 - 4th 
 - New Delhi  Tata McGraw Hill Education   2010 
 - 883p. 
<br/><br/><label>ISBN: </label>9780070144910 
<br/><br/><label>Dewey Class. No.: </label>658.8  / Sax-M