TY  - BOOK
AU  - SHETH JAGDISH N.
TI  - 4A'S OF MARKETING: CREATING VALUE FOR CUSTOMERS, COMPANIES AND SOCIETY
SN  - 978-0-415-89835-5
U1  - 658.8 
PY  - 2013///
CY  - NEW YORK
PB  - ROUTLEDGE
ER  -