00293nam a2200109Ia 4500008004100000020001800041100001600059245007400075250000800149260001800157300000800175160921s9999 xx 000 0 und d a81-219-4001-X aGUPTA RUCHI aADVERTISING Principles and Practice wit 17 recent indian case studies a1st bS.CHANDc2012 a402